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22/09/2025

Everything used to be easier ...

No idea from this year?


Working in advertising used to be easy. A client wanted an advert for the Christmas period. Of course.
No problem!

Just add a recorder to the advert and the laughs were guaranteed.

That has changed since November 2024 ...

Once upon a time

An advertising agency ....

The advertising agency is good. Really good. BUT this year - a commercial is to be created for an important client at Christmas time - there is a yawning emptiness in their heads. Why?

Just watch the video.

The creative department at KI (Kunath Instrumentenbau) had a little play with AI (artificial intelligence).

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